By christabelcossins, Apr 11 2014 06:48PM
Over the last few weeks I've been learning all about SEO - that's search engine optimization in case you didn't know! Apparently this is constantly evolving and changing, but one way to enhance your SEO is "social media". Who would have thought a few years ago that in order to be a busy singing teacher it wouldn't be enough to know all about singing, you would also need to be an expert tweeter, facebooker, instagrammer, pinterester, blogger, etc etc...
Whilst I have been a regular Facebook user since 2007, I have only dabbled with Twitter, never really understanding the point of it, but after an social media lesson with Clothilde at Let Me Do That For You in Brighton, it all started to make sense. She filled me in on the best way to run my social media, how to link it all together, the best times to tweet and so on.
The hardest thing to come to grips with is that, as a child, I was always reprimanded for being a show-off, which appeared to be innate in me (hence becoming a professional singer). However, I learned to save my showing off and lime-light grabbing for stage only (it's possible my friends would disagree with this). Anyway, fast forward to my adult years and, low and behold, self-publicising to the max (ie.showing off) is now de riguer, and the only option for those who want to have a thriving business.
Enter, Social Media. I am currently chanelling my 9 year old self and attempting to "show off" and self publicise for all I am worth. I'm worried that this will eventually lead to, once again, dressing in my mother's underwear and gyrating to Madonna in front of the mirror, hairbrush in hand, but I can't let this stop me.
The other problem I have with maintaining a continual flow of social media is that it's so time consuming. So time consuming that I joked (on Facebook, natch) that with all the time I spend promoting singing lessons I no longer have time to give singing lessons. Clothilde had an answer to that too: Hootsuite. This enables you to run all your social media from one platform. I haven't tried it yet as I'm still slightly afraid of the Madonna gloves coming out, but I'll give it a go and let you know how it goes.
Anyway, I must go, I have to tweet about this blog and then take an imstagram of it......